- Costa Rica’s tourism sector keeps shifting as travelers look for deeper connections with local life, moving past basic stays to hands-on involvement in food, traditions, and self-care. This push reflects a broader change where people want trips that feel real and tied to the places they explore.
- Last year marked a high point for the industry. Foreign exchange from tourism hit $5.434Bn, up $682Mn from 2023. That growth supported 549,048 direct and indirect jobs, making up roughly 25 percent of the workforce. These numbers show how tourism drives the economy, but they also highlight the need to adapt as preferences evolve.
- This year, the picture looks different. Through the first half of 2025, air arrivals dropped 2.8 percent to 1,489,008 visitors compared to the same period in 2024. Revenue for the first quarter fell to $1.773Bn, a $60Mn decrease from last year. Industry watchers point to higher costs and tougher competition from nearby countries as factors in the slowdown. Still, officials predict a rebound, with air visitation expected to rise 1.7 percent by year’s end, in line with the national tourism plan.
- Sustainability plays a big role in these changes. Travelers now prioritise eco-friendly options, from low-impact lodging to activities that support conservation. Technology helps too, with apps and online tools making it easier to book custom trips. Authentic encounters top the list, as people seek out local ways of living rather than standard tours. Wellness stands out as a growing draw..
- However, experts see challenges ahead. Yadyra Simón, head of the Costa Rican Association of Tourism Professionals, notes that while markets like wellness, sports, and culture expand, rivalry from other nations intensifies. Countries with similar offerings but lower prices put pressure on Costa Rica to rethink its rates and strategies. She stresses the value of highlighting Blue Zones to stand out in global markets where demand for such trips rises.
- Despite the early dips this year, signs point to recovery. New flight routes from the U.S. and Europe could boost numbers in the second half. Colombian visitors, for one, grew 6.4 percent in the first part of 2025. Safety updates and a focus on sustainable practices aim to rebuild confidence amid concerns over costs and other issues.
(Source: Tico Times)