Tourism Ministry Seeks to Capitalize On Olympics Success

• The Ministry of Tourism is seeking to capitalize on Jamaica’s dominance in track and field at the just-concluded Tokyo Olympics to bring more visitors to the island. 
• The Minister noted that the performance of the athletes has given Jamaica a major marketing platform and further highlights the huge potential of sports tourism as an important value-added product. He further noted that sports tourism will become a major part of the deliverables in tourism and an important medium by which the ministry will continue to pursue and promote aggressively. 
• Even before the Tokyo Olympics, the Ministry has been pursuing several initiatives aimed at boosting the development of sports tourism in Jamaica. It recently opened the Negril Mini-Stadium, which was constructed at a cost of $83.0Mn through the Tourism Product Development Company (TPDCo), with funding from the Tourism Enhancement Fund (TEF).  
• It was also noted that the goal of the Vision 2030 Sector Strategy for Sports and Tourism is not just to promote Jamaica as a sports destination but to also maximize the role of sports as a source of wealth. He also expressed confidence that the tourism sector will recover stronger from the COVID-19 pandemic.

Source: (JIS News)