RJRGLEANER Group to Acquire 15.0% Stake in StarApple Analytics Ltd.

• The RJRGLEANER Communications Group has signed an agreement to acquire a 15.0% equity stake in StarApple Analytics Limited, a startup data analytics and artificial intelligence consulting company operating in Jamaica, which plans offer services regionally and beyond. The acquisition was done through the Group’s St. Lucia-based subsidiary, Media Plus Limited.
• StarApple, which was founded in December 2019, provides three main service offerings including data analytics consulting, artificial intelligence model development and corporate data analytics training. The company is poised to exploit growing corporate demand for its services arising from ongoing digital transformation strategies.
• The investment continues the group’s strategic objective of diversification into complementary businesses, following the increase in its ownership stake in the e-commerce business, Gustazos, to 50.0% and the acquisition of a 10.0% stake in digital marketing player ePost Caribbean Limited. The investment also aligns with the Group’s strategy of building capacity to harness insights from its vast store of market data to buttress business decisions and enhance client offers.

(Source: JSE News)