Local Stakeholders Encouraged to Capitalize on the Benefits of the ‘Hot Pepper Value Chain’ Project  

• Local investors and manufacturers, particularly those in agro-processing, are being encouraged to capitalize on the benefits to be derived from the recently launched hot pepper value chain project.
• The initiative, titled ‘Improving Phytosanitary, Food Safety and Market Access Opportunities along the Hot Pepper Value Chain in Jamaica,’ evolved from a strategic collaboration with the United Nations Food and Agriculture Organization (FAO) and the Jamaican Government through the World Trade Organization (WTO) Standard and Trade Development Facility (STDF).
• It aims to strengthen Jamaica’s international competitiveness in the hot pepper industry and stakeholders’ technical and resource capabilities to have consistent local and international market access. Additionally, the project seeks to support sustainable and resilient practices within the sector. Minister of Industry, Investment and Commerce, Senator the Hon. Aubyn Hill noted that the project will result in greater market access and expanded trade.
• Referencing an FAO report, the Minister said data over the past five years indicate a 39 per cent growth in local production levels within the sector.
• Consequently, Senator Hill noted that all stakeholders must continuously seek to capitalize on market access opportunities and meet product demand, to maximize local exports and grow Jamaica’s economy.

(Source: JIS News)