Trade Board Limited Develops ‘4E’ Export Strategy; Educate, Enable, Expedite, and Evaluate  

  • A ‘4E’ strategy has been developed by the Trade Board Limited (TBL) to identify and resolve issues surrounding Jamaica’s exports. Trade Administrator and TBL Chief Executive Officer, Dr. Major (Ret’d) Hugh Blake, says this is among the strategies that are being pursued by the agency to support the country’s export growth
  • He was speaking at a recent seminar at the University of the West Indies (UWI) Regional Headquarters in St. Andrew, which provided traders with guidelines on how they can ‘Step-Up Export with Trade Agreements’.
  • Blake said the 4E strategy is based on four pillars and is intended to educate, enable, expedite, and evaluate. Regarding education, he noted that one of the mandates is to be the chief repository and disseminator of trade-related information, which provides a huge opportunity to educate. In this context, the Jamaica Trade Information Portal (JTIP) is deemed of significant importance, as it is the primary tool used by TBL to inform traders.
  • Regarding enabling, Dr. Blake pointed out that this is where the entity assists exporters to convert the knowledge gained through education into value.
  • Equally important is TBL’s recognition of the need to keep up with the pace of transactions through efficiency in its processes by using up-to-date technology. To this end, the entity has established key performance indicators (KPIs) related to the time it takes to do business. He added that since the KPIs’ establishment, “the entity is now operating at a 95% efficiency index, simply because we have decided that those things that we have control over, we are setting them as our KPIs”.
  • By focusing on education, enablement, expediting processes, and evaluation, this ‘4E’ export strategy empowers traders with the necessary knowledge and tools, streamlines their operations, and ensures constant performance monitoring for ongoing optimization. This ultimately contributes to the nation's economic growth, making it a significant step forward in strengthening Jamaica's position in the global trade landscape.

(Source: JIS news)