Stakeholders look to deepen ties between Jamaica and Latin America

• Stakeholders are eager to strengthen relationships between Jamaica and Latin America. To facilitate this initiative, Adtelligent recently organized the "Keys to Latam" conference in Kingston, aiming to provide local and regional businesses with insights on cultivating these ties.
• CEO of Adtelligent Craig Powe says Jamaican businesses are set to benefit from a range of opportunities if they explore the Latin American market.
• He noted that CEO of Adtelligent Craig Powe says Jamaican businesses are set to benefit from a range of opportunities if they explore the Latin American market.
• Additionally, he noted that the region has a growing middle class that is driving demand for a variety of products and services. He added that the majority of business leaders in Latin American countries are 'Gen X' or millennials.
• As a testament to Jamaica's potential and success in the Latin American market, he pointed to Appleton Rum being the number two brand in Mexico at this time.
• Efforts to strengthen ties between Jamaica and Latin America, as seen with the recent "Keys to Latam" conference, hold significant potential for the Jamaican economy. The rising middle class in Latin America and their youthful business leadership offer lucrative opportunities for Jamaican sectors like trade, tourism, and manufacturing. Ultimately, this collaboration promises increased exports and investments, diversifying and bolstering Jamaica's economic landscape.

(Source: RJR NEWS)