Nearly Half a Billion in Sales on Alex Platform for Small Farmers since December

• At the Global Tourism Resilience Conference, Tourism Enhancement Fund (TEF) Executive Director Dr. Cary Wallace disclosed that the Agri-Linkages Exchange (ALEX) platform continues to grow, generating almost $500Mn in sales for small farmers since December 2023.
• The ALEX platform, a collaboration between the TEF and the Rural Agricultural Development Authority (RADA), enables small farmers, usually those with plots ranging from three to five acres, to communicate directly with purchasing managers at hotels. The platform was key in ensuring food security in the tourism sector during the COVID-19 pandemic.
• “In about three years, we achieved a billion dollars in sales on that platform. Between December last year and today, we’ve gone almost half a billion in sales…,” Mr. Wallace said.
• Minister without Portfolio in the Office of the Prime Minister with oversight for Skills and Digital Transformation, Senator Dr. the Hon. Dana Morris Dixon, in her remarks, noted that the use of innovation such as the ALEX platform plays a key role in building the resilience of the tourism sector. She further noted that through technological solutions, the sector has demonstrated remarkable flexibility, enabling it to navigate through the difficulties brought forth by the pandemic.

(Sources: JIS)