Minister Bartlett Underscores Importance of Ideas Driving Tourism Innovation

• Tourism Minister, Hon. Edmund Bartlett, says the generation of ideas is key to driving continuous changes that facilitate the constant emergence of innovations in the local hospitality industry.
• Speaking during the Jamaica Centre for Tourism Innovation (JCTI) Career Expo 2024 at the Montego Bay Convention Centre in Rose Hall, St. James, on March 15, Barlett noted that ideas are what drive tourism; changes lead to growth, and where there is innovation, there is value added.
• The number of tourists traversing countries globally over the next 25 years is projected to increase by 1.5Bn. Against this background, Minister Bartlett said the industry will require innovative thinkers to continually add value to the wide-ranging outputs.
• Mr. Bartlett, who highlighted the “endless opportunities” that Jamaica’s tourism industry can potentially provide, pointed out that, the value-added component accounted for 11.0% of the sector’s 2.9% growth recorded last year. He expressed his excitement about the prospects enabling the Jamaican economy to see the benefit of US$5Bn in earnings by 2025.

(Source: JIS)