Minister Bartlett to Participate in Global Summit and UN Tourism Executive Council Meeting

• Minister of Tourism, Hon. Edmund Bartlett, left Jamaica for Europe this week to participate in various high-level events aimed at enhancing Jamaica's standing in the worldwide tourism sector.
• Minister Bartlett is set to participate in two notable events: the Resilience and Innovation Summit, organized by the Global Travel and Tourism Resilience Council in Sarajevo, Bosnia and Herzegovina, and the 121st UN Tourism Executive Council Meeting, which will take place in Barcelona, Spain.
• Before his departure, the tourism minister emphasized that his attendance at the Resilience and Innovation Summit highlights Jamaica's dedication to developing a stronger and more resilient tourism sector.
• “The COVID-19 pandemic exposed the vulnerabilities of our industry globally,” said Minister Bartlett. “However, it also presented an opportunity to rebuild in a more resilient way. Innovation is key to this process, allowing us to develop new strategies, and cutting-edge technologies, and adapt to evolving market demands,” he added.
• Minister Bartlett will deliver the keynote address on how innovation cements resilience. “By fostering a culture of creativity and embracing new ideas, we can ensure that the tourism industry is prepared to navigate future shocks and thrive in the years to come,” he emphasised.

 (Source: JIS)