Honey Bun Limited (HONBUN) Acquires New Brand

  • Honey Bun Limited (HONBUN) has announced that it has acquired the Swirls brand effective June 1, 2024.
  • With this acquisition, the Company plans to enhance its product portfolio, offering a wider variety of baked goods and meals to meet the growing consumer demand.
  • HONBUN currently produces several variations of over a dozen products resulting in a range of over 40 products from four brands: Honey Bun, Shorty Bread, Pickney Crackaz and Buccaneer Jamaican Rum Cakes.
  • This Swirls acquisition forms part of the company’s strategy to expand its offerings to grow its business and ultimately increase shareholders’ value.

(Source: JSE & NCBCM Research)