Jamaica Ready to Take on Added Role in Cruise Industry

• Minister of Tourism, Hon. Edmund Bartlett, says Jamaica stands ready to take on the role of a key supply logistics hub for the Caribbean cruise industry, creating a huge and transformative opportunity for local producers.

• Mr. Bartlett added that several major cruise lines, including the world’s two biggest cruise companies, Carnival and Royal Caribbean, have expressed an eagerness to source more of their onboard product needs from the island, marking a significant development for Jamaica’s economy. “

• Minister Bartlett, whose team recently held talks with a distinguished delegation from Carnival Cruise Lines, including senior executive and Jamaica-born Marie McKenzie, in Kingston, highlighted that the interest from these leading cruise lines is a testament to the growing recognition of Jamaica’s ability to deliver top-tier goods and services.

• However, he pointed out that meeting the rigorous standards set by international cruise operators will require substantial improvements in product sophistication, quality control, and supply chain efficiency. He emphasized that it is precisely for this reason that the Tourism Linkages Network and Jamaica Vacations (JAMVAC) have been working tirelessly to equip local businesses to meet this rising demand.

• He also pointed to the potential of integrating local artisans into the cruise supply chain, which would not only promote Jamaican culture but also enhance the tourism experience. Craft products, art, and traditional goods could gain exposure on cruise ships, allowing artisans to showcase their talents internationally.

• Ultimately, enhancing local supply chains is crucial for making Jamaica’s tourism sector more resilient and self-sufficient, as it will help to drive long-term economic recovery and growth through partnerships with global cruise lines.

(Source: JIS)