Jamaica Tourist Board Launches Digital Destination Streaming

• In a groundbreaking move for the Caribbean, the Jamaica Tourist Board (JTB) has partnered with the Jamaica Travel Channel (JTC) to stream destination-focused video content across multiple digital platforms, reaching a global audience. The newly redesigned Jamaica Travel Channel, which already attracts over 250,000 monthly online viewers, highlights some of Jamaica’s finest accommodations, captivating experiences, and breathtaking landscapes.
• This partnership aligns with the Ministry of Tourism's mandate to enhance awareness and drive visitor arrivals, ultimately increasing occupancy across the destination.
• Director of Tourism for JTB, Donovan White, highlighted that this initiative will expand its audience reach. Originally launched in 2015 as Jamaica’s first and only visitor in-room TV channel, the JTC already enjoys a robust presence in almost all hotel rooms island-wide, where it is viewed by tens of thousands of on island tourists daily.
• Kimani Robinson, Founder and Director of Jamaica Travel Channel, emphasized the impact of this new venture, “We currently receive hundreds of emails monthly from tourists thanking us for our platform which acts as a guide for them while on island. Streaming the Jamaica Travel Channel online significantly boosts our visibility before travelers even arrive in Jamaica.
• Beyond offering valuable content for prospective travelers, the online channel also serves as a resource for travel agents globally, equipping them to recommend Jamaica's premier experiences to their clients. The channel’s stream already features iconic brands such as Dunn’s River Falls, RIU Hotel, Couples Hotel, Jakes Hotel, Island Routes, Mystic Mountain, and The Artisan Village in Falmouth, among others.

(Source: Jamaica Tourist Board)