Jamaica Pivots to Expand Luxury Tourism Offering

• The Ministry of Tourism is moving to position the hospitality sector to attract more luxurious developments similar to the US$450-million Montego Bay Pinnacle luxury lifestyle development currently under construction on the city’s western coastline.
• “We are now looking at how to enable more of this type of investment that LCH Developments has brought to Jamaica,” said Minister of Tourism, Hon. Edmund Bartlett at a landmark conference on branded real estate development, hosted by the Pinnacle developers at the Montego Bay Convention Centre (December 4).
• “This for us, is a pivotal point, and whilst we are going to be continuing to build out the elements of tourism that drive the demand for more production in various areas of the economy, we’re going to be placing concerted focus on luxury tourism as a critical part of the differentiation of the Jamaican experience,” he added.
• Minister Bartlett said this was in keeping with the Blue Ocean Strategy for growth that the Ministry of Tourism and its public bodies developed in 2021. He posited that attracting this demographic in the tourism space would create more demand for goods and services from various sub-sectors, boosting consumption in both quantity and quality resulting in higher returns, which also offers more employment opportunities.
• He stated that: “we are going to have to zone our areas and develop specific areas for different types of products, St. Thomas is being positioned for luxury tourism development as well.”

(Source: Breaking Travel News)