Health and Wellness Industry Offers Significant Economic Opportunities – Tourism Minister

  • With an estimated value of US$4.3 trillion globally, the health and wellness industry offers significant economic opportunities to Jamaica, says Tourism Minister, Hon. Edmund Bartlett. Speaking to JIS News after the Fifth staging of the Jamaica Health and Wellness Tourism Conference on November 16, Mr Bartlett said that to make an inroad into the lucrative market, Jamaica intends to promote existing medical tourism products and services as well as to develop and market spa facilities throughout the island.
  • He emphasised that developing the health and wellness subsector is among the Ministry’s growth strategy goals, “offering visitors an unmatched value proposition based on innovation, diversification and differentiation of our tourism product” Mr. Bartlett said, adding that the Milk River Bath in Clarendon and Bath, St. Thomas, spa facilities will undergo restoration to meet international standards and demands.
  • Jamaica’s unique combination of natural beauty, cultural heritage and proximity to the United States gives it a competitive advantage over many of its global competitors. As the demand for holistic experiences and well-being continues to rise, Jamaica can establish itself as a leading choice for travellers seeking restorative retreats.
  • “As Jamaica continues to invest in its health and wellness tourism sector, significant value-added earnings can be expected. The influx of international visitors seeking wellness experiences will lead to increased revenue from accommodation, dining, leisure activities, and transportation services,” the Minister argued.
  • Partnerships have been established with wellness industry leaders, global travel agencies, and influential wellness bloggers to enhance Jamaica’s visibility as a premier destination, adding that the Government is actively supporting the construction of wellness resorts and investing in sustainable infrastructure, ensuring that Jamaica remains competitive in the global health and wellness tourism market.

 (Source: JIS)