Radio Stations from the US Participate in Nine-Day Broadcast to Boost Jamaica’s Tourism

• Forty-three radio stations from key markets across the United States are currently on the island participating in a Sandals Resorts radio remote, reaching millions of listeners and giving Jamaica’s tourism a massive boost.
• The event, dubbed 'Broadcast Paradise', will take place from January 13 to 21 at the Sandals Dunn's River Resort, Mammee Bay, St. Ann. Representatives from Sandals, the Jamaica Tourist Board (JTB), and other local stakeholders will be interviewed on everything tourism, and allowed to promote Jamaica to the island's biggest source market - the USA.
• Senior Strategist and Senior Adviser in the Ministry of Tourism, Delano Seiveright, in an interview with JIS News, highlighted that the broadcasts, which are scheduled to take place in some key connectivity areas, such as Miami, Denver, and Philadelphia, will amplify the island's tourism offerings.
• He further highlighted the high level of visibility that Jamaica will receive as millions tune in comes at a time when the country needs to continue the momentum, from 2023 as it relates to visitor arrivals.
• Seiveright said that with Jamaica’s proximity to the US, the country will benefit greatly from the exposure and will now have the opportunity to cement its claim as the number-one destination in the region.
• Following a strong year, where the country welcomed more than 4 million visitors, the Ministry of Tourism remains aggressive in the continued growth of the sector through several initiatives.

 (Source: JSE)