Tourism Minister Embarks on Strong US Multi-City Marketing Blitz

• Minister of Tourism, Hon Edmund Bartlett, has embarked on a strong multi-city marketing blitz in the United States starting June 17th. The engagement will include several meetings with airline partners and key interviews with top media houses in New York, Chicago, and Dallas.
• “It is critical that we maintain strong relationships with our tourism partners in the United States, which is our largest source market, bringing in 74% of our arrivals. It is through these strong relationships we have been able to experience continued growth to be 4% up over 2023,” said Minister of Tourism, Hon Edmund Bartlett.
• The multi-city marketing blitz begins in New York with a series of key media interviews and participation at the Caribbean Tourism Organization Week. The Minister will also hold meetings with Senior Executives from major airline operators, JetBlue, Delta and United.
• “The US remains a key source market for Jamaica and as such it is critical that we consistently engage with our critical stakeholders there to find ways to improve our outcomes,” said Donovan White, Director of Tourism.
• Jamaica’s tourism is thriving. Visitation set a record in 2023 with more than 4Mn visitors, and the island is on pace to top that figure in 2024, with more than 2Mn arrivals in the first four months of the year. The forecast for 2024 is 4.58Mn visitors, with a 9.6% increase in earnings of US$4.38Bn.

(Source: JIS)