More Jamaicans Benefiting from Tourism

• Jamaica’s tourism continues to thrive, reaching more citizens through job creation and business opportunities, says Minister of State in the Ministry of Tourism, Hon. Delano Seiveright.
• According to the Jamaica Tourist Board (JTB), Jamaica welcomed 4.15 million visitors in 2024, 0.7% down from the 4.18 million in 2023. Despite this decline, the outturn has been within its pre-COVID range over the last two years. The significant economic contribution emphasizes the sector's crucial role as a key growth driver, supported by strategic planning, strong public-private partnerships, and a commitment to innovation. Minister Seiveright also pointed out that the sector's success is measured not only in figures  but in its positive impact on lives through investment, job creation, and empowerment.
• Seiveright noted that the transformative aspect of “Jamaica’s tourism revolution” is the impact of the Airbnb phenomenon, growing from 59,500 guests in 2017 to more than 800,000 guests in 2024, generating more than $32 billion in earnings for property owners across the country. This shift towards community-based tourism exemplifies a new model that empowers residents and fosters economic growth at the grassroots level,” he noted further.
• He noted that the Government remains committed to supporting this growth through continued investment in infrastructure and promoting Jamaica as a premier destination for both leisure and adventure, adding that with plans for further enhancements to transportation networks and visitor services, the outlook for Jamaica’s tourism industry is brighter than ever.

(Sources: JIS, JTB & NCBCM Research)