Dominica and Barbados Sign MOU to Advance Sustainable Tourism

• The governments of Dominica and Barbados have signed a Memorandum of Understanding (MOU) aimed at enhancing the appeal of both destinations and developing new vacation experiences for global travellers.
• Marva Williams, Chief Executive Officer of Discover Dominica Authority (DDA), announced the partnership, emphasising its strategic importance of helping to “…to cement a step towards strengthening the appeal of both countries to promote sustainable tourism and to develop new vacation experiences for travellers”.
• The MOU establishes a joint framework for cooperation, with a strong emphasis on marketing, knowledge sharing, idea exchange, and enhancing the visitor experience across both destinations. The timing of the agreement aligns with growing interest in Caribbean travel from key markets such as Europe, the United Kingdom, the United States, and Latin America.
• Williams added that the collaboration “This collaboration is especially timely as the Caribbean continues to attract travellers… who are seeking diverse and enriching unique experiences,” she said. To ensure the effective implementation of the MOU, a joint working group will be formed to monitor the development of a detailed action plan to ensure that the partnership achieves its objectives and ensures that the economic value is seen for both countries.
• Ultimately, the MOU also highlights a broader regional significance as it aligns with the Caribbean Tourism Organisation’s “Re-imagine Tourism” initiative.

(Source: Dominican News Online)