Bryden Subsidiary in Barbados Now Moët Hennessy Distributor

• The Brydens Group has announced it is in the final stages of construction of a new regional warehouse in Trinidad and Tobago (T&T), a facility designed to anchor its distribution strategy across the southern Caribbean.
• David Franco, Regional Business Development Director for premium beverages at the Brydens Group, said this move is expected to drive operational efficiencies from source to consumer and add value for its strong partnerships with “world-class brands.” This infrastructure development coincides with the announcement that the group’s subsidiary, Stansfeld Scott Barbados, has been appointed the official importer and exclusive distributor for a range of brands within the Moët Hennessy portfolio in Barbados.
• The agreement includes iconic brands such as Veuve Clicquot, Dom Perignon, Ruinart, Krug, Armand de Brignac, Chandon, Glenmorangie, Belvedere, Ardbeg, Terrazas de los Andes, Cheval des Andes, Cloudy Bay, Numanthia, Volcan and Eminente. Franco further stated that the company’s strategic focus remains on infrastructure development and acquisitions.
• In early 2024, the Brydens Group acquired Stansfeld Scott Barbados, the largest beverage distribution company on the island, in a deal that included six wine world retail locations. In the same year, the Group also acquired Caribbean Producers Jamaica (CPJ) and its subsidiary CPJ St Lucia. While these companies already maintained a relationship with Moët Hennessy, the partnership was expanded under the Brydens Group’s stewardship to include Glenmorangie, Ardbeg, WhistlePig and Chandon sparkling wines deepening the premium spirits and wines offering in both markets.
• Just last year, A.S. Bryden & Sons (Guyana) Inc. launched operations, securing the distribution rights for the core Diageo portfolio. This strategic move successfully extended the Group’s premium beverage footprint into one of the region’s most significant high-growth markets.
• Expansion into premium beverages should boost earnings via superior margins. Nevertheless, high price elasticity presents a risk; if excise taxes rise or luxury tourism declines, the company may face cash flow constraints due to an accumulation of high-cost, slow-moving inventory.
• A.S. Bryden is listed on the TTSE, where it closed Tuesday’s trading session at TT$1.42. At this price, it trades at a 39.9x P/E multiple, which is above the TTSE Manufacturing Industry Median of 14.6x

(Sources: Trinidad & Tobago Guardian & NCBCM Research)