Visual Vibe and Knutsford Express Partner to Launch Digital Advertising Network

• Visual Vibe Limited, a 100% subsidiary of Kintyre Holdings (JA) Limited, has entered into a strategic partnership with Knutsford Express Services Limited to deploy a network of indoor digital advertising screens across 19 Knutsford Express locations islandwide. The initiative introduces a new digital advertising platform for brands while enhancing the customer environment across Jamaica’s leading transportation and courier network.
• Through the partnership, Visual Vibe will install and manage a series of digital advertising screens strategically placed throughout Knutsford Express locations, creating a new channel for brands to engage with audiences in high-traffic environments across the island.
• The rollout of the digital screens across the 19 Knutsford Express locations is expected to be completed within approximately one month. The screens to be deployed across the Knutsford Express network have already been acquired by Visual Vibe through funding provided by Portland Holdings, which invested US$500,000 in the company to support the expansion of its digital media infrastructure platform.
• Tyrone Wilson, founder and executive chairman of Kintyre, highlighted that the partnership with Knutsford Express represents a major step for Visual Vibe and reflects the impact of the recent investment from Portland Holdings, which enabled the company to acquire the infrastructure needed to expand its advertising network. He added that Knutsford’s nationwide footprint and steady foot traffic provide brands with a strong platform to connect with consumers, while moving the company closer to its strategy of building a presence across major indoor and outdoor corridors.
• KEX’ stock price has decreased by 15.7% since the start of the calendar year. The stock closed Tuesday’s trading session at $9.68 and currently trades at a P/E of 26.9x, which is above the Junior Market Other Sector Average of 24.5x

(Source: JSE)